МЕЖДУНАРОДНЫЙ СЕЛСКИ МАГАЗИН - a promotional film from Zvizzchi
Zvizzchi and Moskva, RU
September 2015

Explaining and promoting village goods on film

Genuineness is a notion often attributed to rural people. Food advertisement regularly makes use of it.

The International Village Shop brings along a sales performance: Introducing visitors or possible shop clients to the stories of the village goods on offer. But what to do when none of us is around? How to provide a proper sales performance and the popular authentic story telling?

For the МЕЖДУНАРОДНЫЙ СЕЛСКИ МАГАЗИН at Bogorodskoe Exhibition Hall as part of the 6. Moscow Biennale of Contemporary Art, we developed a promotional film with our partners in Zvizzchi: They present their new local ceramics as well as Frogbutterspoons from Höfen, Farmers´Chinaware from Spain or the Ittinger Ei, in Russia renamed to Functionless Egg "Secret", using the stories we passed on. Convincing advertisement, based on hearsay knowledge.

The film was not only popular in Moskow, but helped to increase sales on many occasions in many countries.